

Our Mission
Our mission is as follows:
- To assist clients to maintain their independence and quality of life in their own home
- To provide the best possible service with a friendly, caring, and compassionate approach
- To provide appropriate trained and skilled staff that fit our client’s needs
- To provide continuity of care wherever possible
- To respect the dignity and privacy of our clients
Our Values
To achieve our mission and goals, we have developed a values framework that is inculcated in our care, recruitment, training, and development processes. E.g., we interview prospective carers using our values-based questions to establish whether the interviewee is suitable or not, and thereafter, our values are woven into team meetings, supervision, and training.

Empathy is at the heart of everything we do for our clients, combining humanity, kindness, and care.
Respect and dignity We value each of our clients as an individual. We respect their aspirations and commitments and seek to understand and promote their priorities, needs, abilities, and limits. When providing care, we treat our clients with dignity, we aim to support and empower them and respect their right to make their own decisions.
Openness and integrity We are open and honest about our service. We say what we can and cannot do, we will provide our clients with the service that we have undertaken to provide and will not take on a client for whom we cannot provide the service needed. Our fees are transparent: we charge our clients in line with what we have recorded in our contract – there are no hidden fees. While we work hard to provide the highest quality service, if we get it wrong, we will say, and we will learn from what went wrong and make appropriate changes to our service and to our operations to improve the service we provide. We believe in a non-hierarchical and “open door” approach, whereby any member of staff can speak to senior management and the directors. We seek to employ care workers who can take responsibility and who are not afraid to own up if they get something wrong, who are willing to learn and develop from their mistakes, and who dare to speak out if they see something that they think is wrong.
Collaboration We firmly believe in taking into account the views of all those involved in the care of our clients. Each caregiver is a valued part of our team and we listen to them and value their contribution and input, given that they see our clients daily and are often the first to notice changes in the well-being and health of our clients.
Quality care We believe that we can only provide the best possible care if we recruit, train, and retain the best staff who share our values and who are committed to our mission and goals. We value our staff for their commitment and passion for providing our clients with great care. We recognize that mistakes do occur, but when they do, we expect an honest reflection from all those involved so that future errors can be prevented.
Caring with a smile Everyone responds to a smile. We believe that there is always time for a smile, no matter how busy life is. We know some of our clients spend long hours alone and look forward to our carers’ visits to brighten their day. We aim to recruit cheerful staff and expect them to try to leave their problems at home and to do their best to bring a smile to all those they see or speak to during the working day. We also believe this applies to office staff using the phones for much of the day because we believe that you can always hear a smile!